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Title: Major retailers reportedly selling Palin's Going Rogue below cost
Source: Media Matters
URL Source: http://mediamatters.org/research/200911160066
Published: Nov 17, 2009
Author: Media Matters
Post Date: 2009-11-17 14:33:04 by IDontThinkSo
Keywords: None
Views: 165
Comments: 3

Major retailers reportedly selling Palin's Going Rogue below cost

Sarah Palin's memoir Going Rogue: An American Life has garnered attention in part because of the number of copies sold before publication. But the book has been offered at below-cost prices from major online retailers, and Newsmax has used the book as a loss leader to promote its magazine, potentially inflating the book's sales.

Amazon, Walmart.com, Target.com in price war over book

Walmart.com dropped price from list price of $28.99 to $10, then to $9 and below as other retailers matched it. On October 15, Walmart.com began offering preorders of Going Rogue, along with nine other new book releases, for $10. After Amazon.com reportedly matched the price, Walmart.com "str[uck] back, slashing its prices to $9" [AOL Daily Finance, 10/16/09].

Amazon also dropped its price to $9 [Buzzflash.com, 10/19/09]. Target.com joined in the price war, prompting Walmart.com to drop its price further [The New Yorker, 11/9/09]. By November 5, Walmart.com was selling the book for $8.98, Target.com was selling it for $8.99, and Amazon was selling it for $9. The respective retailers were still selling the book at those prices as of November 16. All three retailers give the book's list price as $28.99. Screen shots of the November 5 prices are below:

Click for Full Text! (1 image)

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#1. To: IDontThinkSo (#0)

NewsMax is selling it for $4.97....plus $5.95 shipping and handling; Billy Mayes would be proud.

Fred Mertz  posted on  2009-11-17   14:48:10 ET  Reply   Trace   Private Reply  

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#2. To: Fred Mertz (#1)

NewsMax is selling it for $4.97....plus $5.95 shipping and handling; Billy Mayes would be proud.

Less than $5.00! I think dime store romances go for more! Well it is another work of fiction.

“The terrorist is the one with the small bomb." ~Brendan Behan

Robin  posted on  2009-11-17   14:49:52 ET  Reply   Trace   Private Reply  

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#3. To: Fred Mertz (#1)

Yep - full page ad in the Colorado Springs Gazette this aym.

“If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and the corporations that will grow up around them will deprive the people of all property until their children wake-up homeless on the continent their fathers conquered.” - Thomas Jefferson

TOM007  posted on  2009-11-18   9:51:31 ET  Reply   Trace   Private Reply  

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